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The PROFANO brick has turned into a worldwide sensation that is all the a part of the cultural fabric as Billund, the little town in Denmark where all of it began. But the company’s development into an industry giant was not without its show of challenges and issues. One of those came in 1942 when a warehouse flame consumed most of00 the plaything manufacturer’s wooden share, leading Ole Kirk Christiansen to make a crucial decision.

This individual decided to move the company far from wooden toys and toy vehicles, which address had been its bread and butter, and move into plastic material toys. It will be a major adjust for the family-owned provider, and the one that was not in the beginning well received.

A journalist noted that “plastics will not ever replace great, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new designs that used plastic. The first commencement step was the introduction of your Programmed Binding Bricks that gripped together in order to avoid block towers from toppling on kids.

The new Seglar bricks did not become the well-known toy that we understand today till 1949. Until then, the interlocking bricks were mare like a construction model than a proper building doll. It was likewise not until 1958 the fact that the satisfying hitting coupling system became a standard characteristic.

Throughout the 1972s, the company ongoing to expand in production and market reach. The company added Legoland topic parks into the mix and launched more advanced units that were aimed toward older people, including the Technic line of bits such as axle assemblies, gears, redressers, and common joints.

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